Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging color in blue.
The new campaign includes TVC, online communication, POSM, in-store executions and a special OOH campaign.
With the launch of the innovative tech, Bergenbier also completes its Bergenbier Fresh range with Bergenbier Fresh Soc, beverage with just 1.9% alcohol.
The launch of the innovative Bergenbier packaging determined us to have an as surprising idea. And bringing the mountain to the see not only helped us to send the message of max freshness, but also allowed us to play in a fresh, amusing and interesting world for Bergenbier’s friends
Senior Copywriter, Leo Burnett Group
Innovation is one of our priorities, because we want to offer to our consumers the best consumption experience. We invite them to welcome the summer with a cold beer, thing indicated very clearly by the new thermo-sensitive packaging from Bergenbier. Bergenbier is the only brand on Romanian market offering thermo-sensitive tech both for cans and for bottles for all its beers (…)
Senior Brand Manager, Bergenbier S.A.
The teams working on this project included:
- Leo Burnett Group: Adina Teodorescu (Senior Copywriter), Dinu Gojan (Senior Art Director), Cristina Corbu (Brand Comm Manager), Răzvan Capanescu (Chief Creative Officer);
- Bergenbier: Valentin Stoenescu (Senior Brand Manager), Laura Otopeanu (Brand Manager), Diana Pagilă (Junior Brand Manager).