RTB House – tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development and appointed Okay Tuğ as its Country Manager in Turkey.
We know that our dynamic foreign expansion wouldn’t be possible if it weren’t for the cooperation with experienced managers, who recognize and understand local business needs. That is why Turkey is yet another country, after Russia and the Czech Republic, where we have strengthened the sales structures over the last few months. We believe that Okay’s vast business experience, in the local and global companies alike, will allow us to forge even closer cooperation with Turkish advertisers and foster our position in the region
Chief Operating Officer RTB House.
Previously, Okay Tuğ was sales director at Ligatus – an international performance marketing agency, which is part of the multinational mass media corporation Bertelsmann – for more than 2 years. He also worked in the past with Sosyalmedya.net, one of the first social media agencies in Turkey, where he handled sales and marketing activities. He is a graduate from Marmara Üniversitesi in economics and an MBA in the field of sales and marketing from Yeditepe Üniversitesi.
In RTB House, Okay Tuğ is responsible for planning and executing all business activities on the Turkish market, including development and implementation of sales strategies.
RTB is, without a doubt, the future of online advertising and we do not need to convince the Turkish advertisers about it. That is why I was very happy to start cooperation with RTB House, a company which developed its own technology to buy ads in real time and created additional opportunities for manufacturers to participate in the programmatic ecosystem. I hope that my extensive experience in working with different categories of advertisers, including online shops and manufacturers, as well as publishers, will allow me to transform the knowledge about their needs and expectations into effective advertising activities for each of these groups
Country Manager RTB House Turkey.
RTB House currently operates in 33 markets. Serving its global clients, it buys 3.5 bn ad views per month. The company has operated on the Turkish market since 2013 and already provides its services to such brands as: Emlakjet, Kliksa, Cimri, Boyner or Butikbebe.
RTB House specializes in precisely targeted display advertising, with solutions to profile, target, and reach the most valuable e-shoppers. Its technology allows any online store, brand, or manufacturer to run customized campaigns that deliver personalized messages to the internet users – all in real-time.
Headquartered in Warsaw (Poland), RTB House operates on 33 markets and is currently running nearly 650 advertising campaigns. For its clients it buys 3.5 bn views per month. The RTB team has been providing its services since 2012.