Inaugural FEPE International’s Lifetime Achievement Award goes to Jean-Claude Decaux

Business, Creativity, Media, OOH / DOOH


Jean-Claude Decaux, founder of the Global Out of Home company, the world’s largest, has won FEPE International’s inaugural Lifetime Award.

FEPE International’s president Antonio Vincenti said:

Since it’s FEPE’s mission to advocate and promote the OOH industry it is time we had a system to recognise the outstanding individuals and leaders which drive our industry and which ensure its brilliant future.

There could be no more worthy recipient for our inaugural lifetime achievement award than Jean-Claude Decaux who has made such a massive contribution to the vibrant and successful industry we see today.

Collecting the award on his father’s behalf, Jean-Francois Decaux, CEO of JC Decaux, said:

This is a great honour for the company and, of course, my Father. Today’s OOH industry has been built by entrepreneurs with passion, commitment and continuous innovation.

These are the qualities we will need in the future to ensure the OOH industry reaches its potential.

FEPE International made three other awards, the first in its 56 year history.

The FEPE International Leadership award goes to Francois de Gaspe Beaubien, owner of Zoom Media, the largest digital fitness media in the US, Canada and the UK and Executive Chairman of Ayuda, one of the leading global ad tech companies for digital and static OOH. de Gaspe Beaubien was awarded for his “pioneering approach to OOH – someone who is an inspiration to others.”

I am honored and very touched. We are entering a new era in OOH, one which is going to be far more data driven. OOH is going to be one of the most innovative mediums in the years ahead. I could not be more thrilled to be a part of this industry.

Francois de Gaspe Beaubien

The FEPE International Technical Innovation Award went toPrismaflex and its CEO Pierre-Henri Bassouls (pictured) for its Blue Tech solar-powered panels. The judges said this was “a technology that pushes our industry forward and keeps it at the forefront of the drive for renewable energy sources.”

The inaugural Creative Award goes to Ogilvy & Mather’s much-garlanded BA Magic of Flying campaign. This shows a child watching the path of a flight from Barcelona in real time and captured the imaginations of both consumers and awards juries around the world.

FEPE International’s president Vincenti concluded:

We hope our first awards celebrate both the past and present of the industry. Looking forward we anticipate more great achievements in the future.