Geometry Global Bucharest & McCann Erickson Bucharest – Tuesday’s winners @ Cannes Lions

Advertising, Awards, Cannes Lions, Festivals, Media, PR

The RGB News – a Geometry Global Bucharest campaign that promotes blood donations by showing people how life would literally be without red – is an idea developed by Mihai Fetcu and his team and consisted in removing the red from the news, viewers only seeing the green and blue channels on their screens.

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An innovative and simple idea, it was awarded Gold at PR Lions and Silver & Bronze in Media Lions. The same campaign also scooped Silver in Promo & Activation on Monday, which makes this campaign the front runner for Romania so far.

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McCann Erickson Bucharest also gets back home 2 Bronze Lions tonight. One trophy is for Sunday Grannies in PR, with the campaign reaching to a total of 3 Lions, after the two received in Promo and Activation competition during the gala on Monday.

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The second Bronze goes to “Ghita, the Social Shepherd”, in Creative Effectiveness, a category that expanded this year to accepting entries from the past three years, in order to prove their efficiency over a longer period of time.

Echipa McCann Erickson Romania la Cannes 2015

9 Lions were awarded until now to agencies and entries from Romania, counting also yesterday’s Bronze in Promo for #seatbeltb00bing from Publicis Bucharest.