BETC Digital came up with The Butterfly Effect for Schneider Electric

Ads, Creativity

BETC Digital has developed a new B2B campaign for Schneider Electric, the global specialist in energy management and automation; to support the brand’s signature “Life Is On”.

The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.

The films are built on the principle of the butterfly effect and demonstrates the possible huge impact a seemingly tiny, every day action can have, and the disasters that can be avoided – provided you have the right equipment.

The teams working on the campaign can be checked in campaign’s credits