(adds info on Publicis Romania’s results @Golden Drum)
McCann Worldgroup Romania won, at this year’s Golden Drum, 20 awards and nominations, among which 1 Grand Prix, 3 Golden Drum, 6 Silver Drum and 10 nominations. With these results, McCann was designated, for the 4th time, festival’s Agency of the Year (2006, 2007, 2011, 2015), maintaining this way its title as the most awarded agency in McCann network in CEE and in Romania.
McCann’s awards and nominations came for five of group’s clients, namely Vodafone Romania, KFC Romania, Rom Autentic, Untold Festival and Renasterea Foundation.
We started in 2005, when we lost the Agency of the Year award at 3 points difference. Since than, we won or were in top 3 agencies in CEE every year. I think the most important thing is that we managed to create an agency which is one of the best agencies in Europe now, able to compete in terms of global and regional campaigns with anyone and anytime
Global Creative Director McCann Worldgroup.
This performance is based mainly on a profound understanding of our clients’ business. In a continuously changing media environment, the challenge is to motivate people to get involved in our campaigns. McCann manages to do so because it has a deep understanding of their lives. Moreover, with our campaigns, we managed to go beyond conventional and, many times, to become a point of reference. We thank to our clients, which are always a source of inspiration, and to McCann Worldgroup Romania’s team for this performance
CEO McCann Bucharest
We are happy to be adding another Rose in the Golden Rose Awards bouquet. We are the agency of the year again, for the fourth time. A record within the festival.
We are happy that our success from previous years is sustainable. It is in agency’s DNA to create integrated campaigns, with a strong digital component. So, during the last three years, we dominated Integrated Campaigns and Digital Campaigns categories, winning 3 Grand Prix and 6 Gold.
We are happy we respect the tradition to win trophies with big campaigns, renown by everyone. This year, we won a Grand Prix and 3 Golds with Vodafone campaign, Sunday Grannies.
We are happy to have many happy clients after the festival: Vodafone, ROM, KFC, Untold and Renasterea Foundation
Executive Creative Director, McCann Bucharest.
This year, we are proving again that, if we focus on integration, on digital, innovation and cultural tensions, we can generate creative campaigns, awarded and, more than everything, efficient for the brands in group’s portfolio. I am proud of MRM and MCCann teams because, together, they reached to this performance also in 2015
Chief Creative Officer & GM MRM//McCann Romania.
McCann’s winning campaign this year were: Sunday Grannies for Vodafone Romania, #littlemoneybigfun for KFC Romania, Pay With Blood for Untold Festival, Romanians come home for Rom Autentic, Pin The Pink for Renasterea Foundation. Another campaign for KFC Romania, Don’t Panic, was nominated in Digital.
Another Romanian success at this year’s Golden Drum was GMP Advertising, which scooped for the second time in festival’s history the Tartini Award, offered to the Independent Agency of the Year.
GMP won 2 Golden awards, one in PR for We all make mistakes. We are also paying for Domo/Westwood and one in Radio with The auction: George’s attention and The Auction: Anna’s attention for Volkswagen.
The agency had on shortlists Domo campaign in Integrated, Let’s Launch It Together for Telekom in Events and Veterans of Depression, in partnership with TVR, in Film, with the ad The Depression Makeup Artist.
To be recognized as one of the best independent agencies in 37 countries, as many as Golden Drum covers, it is a big joy and an important recognition. For that to happen the second time in three years is even more awesome. I am grateful to agency’s team and to our clients for trusting our creativity and for the courage of approving lateral solutions
Executive Director GMP Advertising
Leo Burnett Romania also posted good results at Golden Drum, coming back in Iorga 13 with a Gold and a Slver for “Come to vote” campaign, made by the agency for Pro-Democratia Association. The 2 ads of the campaign scooped Gold in Film (TV, cinema, online), while the entire campaign scooped Silver in Integrated.
The campaign was created to change Romanians’ way of acting when it comes of voting and encourage as many people as possible to exercise this right.
This Golden Drum awarded campaign was shortlisted in Cannes Lions 2015 in Direct (Use of Social Audience in a Direct Marketing Campaign), Promo & Activation (Integrated Campaign Led by Promotion and Activation) and PR (Charity & not for Profit).
Street View Test, the campaign developed by Publicis Romania for ACR (The Automobile Club of Romania), received The Grand Prix in Digital and 2 Gold trophies during this year’s Golden Drum award ceremony. The agency also brings home 2 Silver trophies for the road safety campaign #seatbeltb00bing.
No matter the driving school, students have been learning driving theory on outdated, “bird’s eye view” illustrated questionnaires, for decades. So Publicis and ACR decided to reinvent them and create a new test benchmark: “Street View Test” – the first driving tests using Google Street View places.
After winning a Bronze Cannes Lions trophy in the category Promo & Activation – Use of Social Audience and receiving the award for Innovation in Road Safety, from FIA (Federation Internationale d’Automobile), #seatbeltb00bing received 2 Silver trophies at Golden Drum last week, in the categories Digital – Social Network & Community and Mobile.
We are very happy and proud of this result at Golden Drum 2015, driven by terrific ideas and innovative work such as the ACR Street View Test and #seatbeltb00bing. Not only receiving the top award in the highly regarded category of Digital, the overall result of top 3 client and top 5 agency in the region is the recognition of a year of hard and focused work, for which I want to thank the whole great team at Publicis Romania. Our objective is now to further raise the quality and span of creative output in the country and beyond. We plan to further consolidate our position as the strongest creative Publicis office in Central and Eastern Europe and in time become a creative hub for the region.”
Chief Creative Officer, Publicis Romania