Provident Financial România, part of the British group International Personal Finance, appointed Marilena Barliga to head the marketing and product development departments within the company.
With over 11 years of experience in strategic marketing and a portfolio of companies awarded in the top Romanian ad competitions (Effie, Internetics și IAB MIXX Awards), Marilena Barliga advances from Senior Marketing Manager to Head of Marketing, new position that will see her define and implement marketing and communication strategies and coordinate the product development.
During the last few years, Provident accepted the ambitious challenge to change consumers’ perception that we and NBIs in general are associated with the urgent need of money, with a difficult situation or a financial problem. The commercial communication from the last years is inspired by the over 6,000 real stories we received from our clients, which reconfirmed that people get loans to make their dreams come true, to invest in their future or support their children to follow their passions and develop their talent.
I am happy we manage to show everyone this thing in the last years, with emotion, humor and even self-irony and I trust our efforts will continue to support Provident brand to innovate within the consumption credits industry with its simple and human approach
Head of Marketing Provident Financial Romania