Dubai Lynx International Festival of Creativity announced the names of the 2016 jury presidents and details of a newly launched competition category, Creative Effectiveness.
Discussions around the effects of creativity on business continue to be had across the industry (…) We’re introducing Creative Effectiveness as a necessary award for the region, with the ultimate goal of it providing the definitive benchmark in recognizing the correlation between creativity and effectiveness in MENA.
Festival Director Dubai Lynx
The Creative Effectiveness category will recognize creative work that has produced a measurable and proven impact on a client’s business. Only work that has been either shortlisted or awarded at Dubai Lynx in the last three years is eligible to be entered and judged.
Eight jury presidents will preside over juries in Dubai this year. Terry Savage, Chairman, Dubai Lynx commented that it was an “unbeatable collection of global talent, whose expertise and skills would result in considered and quality judging.”
The 2016 jury presidents are:
Susan Credle – Incoming Global Chief Creative Officer FCB Global – Film, Print, Outdoor, Radio, Print Craft, Integrated
I’m honoured to chair the tenth anniversary of Dubai Lynx. In the last decade, we have seen a century’s worth of change. Disruption on that scale makes us realise we need to diversify not just how we think, but who is involved in the conversation, because brilliant ideas transcend our individuality. What an amazing time globally to come together and talk about the power of creativity.
PJ Pereira – Chief Creative Officer Pereira & O’Dell USA – Direct, Promo & Activation, Interactive and Mobile
I remember being very impressed with the work I saw when I spoke at Dubai Lynx, about 10 years ago. Since then, I’ve been hit multiple times by many powerful, inspiring ideas coming from the region that made the entire world jealous. I’m excited that now it’s my turn to go back there and help hand pick the local work that deserves to be seen by the rest of the world. Expectations are high, but I am sure it will be a delightful experience.
Nick Emery, Global CEO Mindshare Worldwide – Media
As the MENA region grows in importance on the world stage its media community is leading the way. I’m delighted to chair the judging in what I’m sure will be an example to us all around the world.”
Fred Gelli– CEO Tátil Design Brazil – Design
For me, it is a great honor to join the team Lynx, leading the design jury! I am very curious to know Dubai and make contact with design projects that have the spirit of the Middle East and Africa. At the same time, with all my travels, I feel that despite cultural differences, good design, in some way, is universal.
Laura Gregory – Founder & CEO Great Guns – Film Craft
After attending this year’s Dubai Lynx as a speaker, I was bowled over by the attendees’ diverse talents and collective energy. The winning work stood alongside the best in the world; Dubai Lynx is quickly earning a place among the globe’s leading festivals as an important marker of creativity. I am delighted to return to this vibrant movement in 2016 as President of the Film Craft Jury. In the end it’s all about brilliant ideas with outstanding execution, and I know we will see more great work from the region.
Anathea Ruys– Head of Fuse, APAC, Omnicom Media Group – Branded Content & Entertainment
Branded content and entertainment is a space that’s both exciting and challenging for agencies and marketers alike. The only group that don’t grapple with the complexities of what constitutes branded content and entertainment are consumers – they simply respond to work that moves, entertains, challenges or engages them. Having the chance to spend a few days working with peers examining and exploring the best work this region has created is one of the real privileges of working in this industry.
Pascal Beucler – Senior VP & Chief Strategy Officer Global MSLGroup – PR
The Middle East and North Africa (MENA) region has shown an amazing vitality in the past ten years, offering a bright, creative and fresh perspective on our fast-changing industry. I am thrilled to have been appointed as the president for the PR Jury, particularly the year the Dubai Lynx turns 10! Also, the focus on African creativity, with its rich cultural heritage and diversity, will help us identify the challenges and opportunities of this emerging giant.
Hephzibah Pathak – Global Brand Director Ogilvy & Mather India – Creative Effectiveness
I look forward to seeing some of the best and exciting work from this region. This is a great opportunity to celebrate & acknowledge brilliant ideas and creative thinking that has had a powerful impact on brands and business. As Jury President it’s a privilege to be a part of this process. I hope to come away with some new perspectives after interacting with all the brilliant minds in advertising and marketing.
Entries into Dubai Lynx will be accepted starting November 25th until February 4th 2016. Work will be judged by an esteemed group of 56 global industry leaders who will meet in Dubai during the Festival. Dubai Lynx takes place from 6-9 March 2016. Further information on attending and entering can be found at .