Publicis Romania signs, for Dona pharmacies, the winter campaign “Home, sweet healthy home”, declined on TV and informational materials in-pharmacies. The campaign aims to come cover people’s needs during the cold season.
The campaign includes a promotion, which sees offered 30,000 prizes to the loyal customers until December 20th. The prizes are aimed to take care of family’s comfort and health.
The campaign takes place in all Dona pharmacies all over the country and the only condition to have the chance to win a prize is to use the loyality card when buying products worth at least RON 20.
Jorg Riommi – Chief Creative Officer
Mihnea Gheorghiu –Group Creative Director
Laura Leonte – Copywriter
Roxana Nita – Art Director
Raluca Iacob – Head of Strategy
Eleodor Ghenoiu – Strategic Planner
Alexandra Murray – Client Service Director
Adina Albu – Account Director
Ana Chreih – Senior Account Manager
Iulian Magureanu – Account Manager
Camelia Efrimov – AV Producer Director
Liviu Efrimov – AV Producer Manager
Vicentiu Neacsu – Group Account Director, Optimedia
Camelia Dumbrava – Media Buying Director, Optimedia
Claudiu Manolache – Media Planner, Optimedia
Valeria Pop – Media Buyer, Optimedia