Romanian Centrade becomes Cheil Worldwide’s regional agency and hub for SEE

Advertising, Business

Centrade Integrated, Romanian communication agency, became, starting 2016, the regional agency and main hub for South-Eastern Europe for Cheil Wordlwide Inc.

In the start of the current year, Centrade Integrated and Cheil Worldwide signed a strategic partnership for SEE, an association that sees Centrade Integrated coordinating the activity of Cheil’s communication and marketing divisions from Romania, Bulgaria, Hungary, Serbia, Croatia, Slovenia, Montenegro, Bosnia & Herzegovina, Macedonia and Albania.

The partnership doesn’t include an exchange of shares, but only exchange of know- how, with each partner bringing complementary expertise and competencies.

We are happy to team up with Cheil and be a cluster for Cheil products in South-Eastern Europe region. Their innovative and heavy technological solutions make a perfect match with Centrade Integrated, matching also a growing trend on the profile market in the Balkans area. I am convinced that the combined power of Cheil and Centrade will translate into an increase of performance for our clients

Radu Florescu,

CEO Centrade Integrated.

From the beginning of the year, Centrade Integrated is active in the region  under the name Centrade | Cheil. The top management team of Centrade Integrated (managed by Radu Florescu CEO and Mona Opran, COO) will also coordinate the development operations at regional level, along with the opening of the offices in Serbia, Croatia and Hungary, as part of the consolidated management strategy.