BBDO signs Rare for a Reason campaign for ADC 95th Annual Awards

Ads, Creativity, Festivals & Awards

The Art Directors Club  launched three cheeky new video spots from BBDO New York, the latest in its “Rare For a Reason” campaign for the prestigious ADC 95th Annual Awards.

The spots highlight true, if unsettling, situations that are thankfully uncommon — but not as uncommon as taking to the stage at the ADC Annual Awards to claim well-deserved honors for creative ideas and craftsmanship.

The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube (…) They’re meant to show just how difficult and prestigious it is to be honored at the ADC Annual Awards.

Marcel Yunes,

Creative Director BBDO New York

Deadline for Digital and Student submissions is January 29, 2016.  Deadline for Advertising and Innovation submissions is February 8, 2016.



Client: Art Directors Club

Agency:  BBDO New York

Chief Creative Officer, Worldwide:  David Lubars

Chief Creative Officer, New York:  Greg Hahn

Creative Director:  Rick Williams

Creative Director:  Marcel Yunes

ACD/Art Director:  Alison Baker

Senior Copywriter:  Farley Katz

Junior Art Director:  Kristin Clark

Junior Copywriter:  Matthew Low

Producer:  Whitney Husnik

Videographer:  Andrew Osborne

Production Assistant:  Jeff Reagan

Post Production:  EG+ Worldwide, New York

Executive Producer:  Renee Haar

Senior Producer:  Heath Schoengold

Editor:  Nick Toscano

Mixer:  Corey Bauman