BBC.com and BBC Hindi has launched a new series about India’s unsung heroes, the men and women who selflessly help others no matter what the odds. Over the next three months, across the BBC’s international news platforms, Unsung Indians will introduce a new unsung hero and their story every Sunday.
Unsung Indians launched on BBC.com and bbchindi.com with Dr Ganesh Rakh, an Indian doctor on a unique mission to save the female child – he waives his fee if a girl is born in his hospital. Dr Ganesh Rakh calls it his “tiny contribution” to improving the lot of girls in a country where there is a traditional preference for sons. Next up is Mark Rego a Bangalore cancer survivor who counsels children stricken with cancer.
Other Unsung Indians set to be included are a man in Patna who feeds abandoned patients, a courageous woman who manages traffic at the same signal where she lost her daughter to a road accident and a volunteer firefighter from Kolkata.
Viewers can look out for cartoon caricatures, gifs and photographs of the heroes via the BBC India Facebook and Twitter pages throughout the season. The Hindi version of Unsung Indians is available via the BBC Hindi website and some of the stories will also be featured on BBC World News, the BBC’s commercial international news channel.
India has really embraced social media, a huge amount of the likes we get on the BBC News Facebook page come from India. I think a series like Unsung Indians really shows our ability to work on multiple platforms
India Digital Editor BBC News.
BBC.com in India regularly attracts numbers 3.6M unique users and has 15.5M page views across desktop and mobile monthly while bbchindi.com saw 4.2M unique users in January and has 4M followers on Facebook.
BBC World News and BBC.com, the BBC’s commercially funded international 24-hour English news platforms, are owned and operated by BBC Global News Ltd. BBC World News television is available in more than 200 countries and territories worldwide, and over 433 million households and 1.8 million hotel rooms. The channel’s content is also available on 178 cruise ships, 53 airlines and 23 mobile phone networks. BBC.com offers up-to-the minute international news and in-depth analysis for PCs, tablets and mobile devices to more than 85 million unique browsers each month.
BBC Hindi delivers content for online, mobile, TV and radio platforms. Its Monday to Friday global news programme, BBC Dunia, is broadcast across the ETV network in India and is available on demand on bbchindi.com and the BBC Hindi channel on YouTube. The mobile-first site bbchindi.com offers Indian, regional and international news. BBC Hindi also connects with its audiences via social-networking channels such as Facebook and Twitter. BBC Hindi radio is available on shortwave, medium wave, FM and via mobiles. The bbchindi.com mobile site can be accessed across all mobile operators and via the BBC Hindi apps. BBC Hindi content is also available on mobile news aggregator Dailyhunt and chat apps LINE and WeChat.