Award winning advertising agency Hunterlodge has been hired by not-for-profit organisation The Varkey Foundation to assist in showcasing a new creative direction for The Global Teacher Prize.
Hunterlodge has created an extensive social media engagement campaign which aims to deepen digital engagement around the prize – dubbed the ‘Nobel Prize of teaching’. The campaign is currently running on social channels under the hashtag #TeachersMatter and highlights the 50 extraordinary teachers nominated for their outstanding contribution to the profession. The Top 10 nominated teachers were announced last week and the winner will be announced on 13th March at the Global Education and Skills Forum.
The Global Teacher Prize is an initiative of The Varkey Foundation which was established in 2014 to raise the stature of the teaching profession. The Prize is an annual US $1 million dollar award given to an exceptional teacher who has made an outstanding impact, not only on their students, but on the communities around them. It operates the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister, and Ruler of Dubai.
Teaching plays a critical role within society and this award provides the ideal forum to celebrate the profession and acknowledge the exceptional dedication of teachers around the world. Hunterlodge impressed us with the quality of their ideas and we are delighted to be working with them on promoting The Global Teacher Prize.
Global Director for External Relations & Strategic Initiatives The Varkey Foundation
We are delighted to be working with The Varkey Foundation. Teachers fulfil such a crucial role within society and we are thrilled to be working on a campaign that highlights the inspiring work of all the shortlisted teachers.
Managing Director Hunterlodge Advertising
The winner of the prize will be announced at the Global Education and Skills Forum in March 2016 in Dubai.
The Varkey Foundation is a not-for-profit organisation established to improve the standards of education for underprivileged children throughout the world. Its mission is that every child should have a good teacher. The foundation does this through building teacher capacity, advocacy campaigns to promote excellence in teaching practice at the highest levels of policy making and providing grants to partner organisations that offer innovative solutions in support of our mission.
Hunterlodge Advertising specialises in creating the perfect blend of strategy, media, digital and creative to produce the most effective advertising possible for each individual client. Agency’s key clients include Canon UK & IE, Cats Protection, London Fire Brigade, NFL, Post Office and LV.