To illustrate the downsides of credit, Zulu Alpha Kilo created “Pets with Credit”, a two-minute dogumentary that follows the life of Max – an 8-year old Australian Shepherd who struggled with the effects of credit card debt.
The short-film follows the life of Max throughout his journey into and out of debt. Through a tongue in cheek lens, the film explores the serious consequences of racking up debt, including depression, lethargy and even a decreased sex drive. It closes with the positive effects of being on a path to credit redemption. From a finance author to a psychologist through to a veterinarian, real experts were used in the film.
The creative and strategic platform encouraging Canadians to use their own money with Interac Debit is going into its third year in the market. It was recently shortlisted for this year’s Effie Awards for effectiveness.
The dogumentary that launched online on April 10th was produced through zulubot, the agency’s content division. It will be supported through digital and social channels. Movie-style posters for the ‘dogumentary’ will run in Cineplex theatres across the country.
Media Experts was the media partner agency. French creative for the Quebec marketplace was handled by TANK.
Agency: Zulu Alpha Kilo
- Chief Creative Officer: Zak Mroueh
- Executive Creative Director: Allen Oke
- Art Director: Fiorella Martinez
- Writer: Jacob Pacey
- Agency Producer: Tara Cochrane, Tara Handley
- Account Team: Rob Feightner, Laura Robinson, Winnie Hsiao
- Strategic Planner: Emma Brooks
- Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Production House: zulubot
Executive Producer: Shaam Makan
Director: Sean Wainsteim
Line Producer: Marc Juliar
Director of Photography: Jackson Parrell
Casting Director: Andrew Hayes/Tristan Abraham, Powerhouse Casting
Carly Blais (Agent/Dog Talent) Carolyn’s Talent Agency
Video Post Facility / Editing Company: zulubot
Editor: Jay Baker
Compositor / Online: Alter Ego (conform), zulubot (supers/logos)
Colourist/Transfer: Cem Ozkilicci, Alter Ego
Audio Post Facility/Music House: Eggplant
Audio Director: Adam Dameline
Producer: Nicola Treadgold
Production Coordinator: Lindsay Fry
Engineer: Brad Tigwell
Media Agency: Media Experts
Media Agency Planner: Richard Ivey, Borisenko, Jenna Bendavid, Josee Thibault, Dan Mak, Lauren Rosenblum