To mark the launch of Fortresses’ Road app, Bitdefender and MSLGroup The Practice organized, in Romania, the Transylvanian Fortresses’ Tour, aiming to add value and bring back into the spotlight Romanian touristic landmarks
The app offers to the users info on fortresses, medieval castles, Dacic fortified cities, fortified churches and so on, and is a complete guide for a holiday exploring the most attractive historic landmarks. Each fortification has a short description, photos and itinerary information to help tourist reaching to the destination. The app is available on any mobile devices operating Android or iOS systems and can be downloaded for free from Google Play or App Store.
With Fortresses’ Road app, we aim to bring closer to the users a piece of history, combining tradition and security. We hope the app will help all who want to know better our history, getting them to places that deserve to be (re)discovered. In launching the app, we chose to work with MSLGroup The Practice as we cooperated successfully during previous campaigns. We knew we would make a good team and that was reconfirmed
Maria Cristina Andrei
SEO & SM Manager, Bitdefender
Bitdefender managed to put Romania on the international tech map, as brand recognized all over the world. We are happy to collaborate in this communication project which promotes our country’s history and values
Co-Managing Director MSLGroup The Practice
The communication campaign started with Transylvanian Fortresses’ Tour, an activation which took place on April 8-10 and which involved Romanian influential bloggers. The bloggers were the first to use the app, and followed an itinerary of Transylvania’s important historic landmarks.
When visiting different objectives, each check-in increased the ranking offered by app to the users, with them being able to get Romanian nobility titles. The blogger that visited most historical objectives and was the most active online was awarded by Bitdefender.
After the bloggers’ activation, the campaign continued with a tour in newsrooms and radio stations, with journalists receiving nobility titles which included the name of their home towns.