Publicis Romania signs Orange’s local winter campaign


Publicis Romania signs the winter campaign for Orange Romania, a campaign built on a concept which reiterates the atmoshere of the magical winter holidays season.

We are proud to continue the tradition of Orange’s Christmas ads with 2 more stories that happily complete the universal spirit of holidays.

The story of the child believing in the magic related to Santa’s arrival and the way the 6 years old actor manages to relay this ties our brand to the emotions we all lived in our childhood.

To make it short, we have 2 ads that combine many Awwws and Wows, on top of Orange’s end of the year offer/

Silviu Nedelschi

Group Creative Director, Publicis România

The campaign is declined on TV with 2 TVCs (1 and 2)and will run also on other channels and in store, but also via the app Elf Run, created by Nurun and which offers to Orange’s clients an innovative VR experience.


Publicis Romania/Publicis One & Nurun:

  • Daniel Raicea – Head of Orange Department
  • Alina Vija – Account Manager
  • Oana Radu – Senior Account Manager
  • Silviu Nedelschi – Group Creative Director
  • Andreea Popa – Copywriter
  • Silviu Antohe – Art Director
  • Camelia Efrimov – AV Production Director
  • Calin Buzea – Managing Director Nurun
  • Oana Popescu – Account Executive
  • Veronica Oancea – Account Manager
  • Mihai Pocorschi – Designer Web

Orange România:

  • Mirela Bosoi – Head of Brand and Communication
  • Monica Popescu – Head of Consumer Communication
  • Crina Tenovici – Head of Data and B2B Communication

Regizor: Ohav Flantz

Casa de productie: Abis/Mitra Film