Mekanism and HBO celebrate Mother’s Day

Ads, Creativity

HBO comedies are known for having some of the most memorable, comical and colorful lines of dialogue. Fans love them, but imagine what it’s like to hear those lines coming from the mouth of your beloved child every week.

For Mother’s Day, HBO gives the mothers of several HBO stars their moment, letting them read some uncomfortable lines they’ve listened to their kids say over the years and capturing their awkward reactions.

The spot ends with the punchline, “There’s only one line your mom wants to hear today” followed by the stars themselves wishing their mother’s Happy Mother’s Day.

The spot started running on May 12th HBO, YouTube & HBO Social Channels.

Mothers featured in the video include:

  • Divorce star Sarah Jessica Parker’s mom, Barbara
  • Crashing star Pete Holmes’s mom, Irena
  • Vice Principals star Danny McBride’s mom, Kathy
  • Insecure star Issa Rae’s mom, Delyna
  • Ballers star Rob Corddry’s mom, Robin
  • Veep star Tony Hale’s mom, Rita


Client: HBO

  • Chris Spadaccini: Executive Vice President, Consumer Marketing
  • Jason Mulderig: Vice President, Brand & Product Marketing
  • Dana Lichtenstein: Director, Brand & Product Marketing

Lead Creative Agency: Mekanism

  • President & CEO: Jason Harris
  • Creative Director: David Horowitz
  • Senior Copywriter: Alex Riezebeek
  • Senior Copywriter: Bryan Davis
  • Head of Production: Kati Haberstock
  • Junior Producer: Alex Zubak
  • Director of Brand Management: Melissa Hill
  • Brand Director: Cassie Jackson
  • Brand Manager: Emily Jaslove

Editorial: Cutting Room

  • Editor: Chuck Willis
  • Assistant Editor: Megan Katuran
  • Executive Producer: Anna Petitti

Telecine: 12

  • Colorist: Lez Rudge

Audio Mix: Sound Lounge

  • Audio Engineer: Tom Jaracone
  • Executive Producer: Mike Gullo
  • Producer: Liana Rosenberg

Finishing: Light Of Day