The face of the future? See it at Innovation and Tech #CannesLions2017

Advertising, Awards, Cannes Lions, Festivals, Innovation

What opportunities does robotics hold for the creative industry? Is imagination our greatest asset or is our greatest challenge? How technology impacts our future? All this and more you can find out at Lions Innovation, 2 intensive days taking place during Cannes Lions Festival.

Innovation means better solutions that satisfy a specific need. An idea or invention that translated into a good or service creates value and helps improve people’s lives. The way in which data and technology work together to enable creativity will be examined this year at Lions Innovation.

Olly the Robot

Chelsea Chen, co-founder of Emotech Ltd, the tech start-up team behind Olly Robot, will talk about ways in which robots can help the creative industry. Robots may not only inspire us, but also help free up our time so we can be more creative. Given that we move towards an era of singularity and more and more bots are appearing in the market place it’s important to understand the role robotics can play in our life and how we can benefit from them. Olly will be present alongside its creator to demonstrate his potential.

A world of Pure Imagination  

How big, wide and deep would you rate your creative thinking? Dan O’Brian, General Manager HTC VIVE will talk about the experience of impossible. With more than 18 years in the wireless and tech industry, Dan brings a strong understanding of the sector and retail economics, product lifecycles, and building ecosystems of support around new products and industries. Driven by technology, this world will soon have no restrictions in terms of experiences. In a live experiment of mixed realities, this session will challenge the limits of your imagination.

A step into the Future

Microsoft’s HoloLens is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you. This new generation technology that has the ability to impact everything from productivity and communication to education and even our very humanity. Tom Fenwick-Smith, Creative Director, REWIND, Sol Rogers, CEO, Founder, REWIND and Michel Rousseau, UX, UI & Design Technical Evangelist, Microsoft HoloLens, France, will use case studies and demos to provoke the audience to think about how this new technology can be used to literally change the way we view the world around us.

If you want to go on a journey in the future, Lions Innovations is the best place to start. About 30 speakers will be your guides and they will take you into a symphony of realities, on a land populated by robots and other AI creatures. There you will experience the impossible and at the end you will ask yourself: How reality actually looks like?