Fractal Communication, a new full service ad agency part of Geometry Global (WPP), was launched on the Romanian market. The defining element for the new agency is given by its unique philosophy, mindful buzz, that will be at the basis of all its work processes.
Mindful buzz is a distinctive perspective of looking at brands, with them being approached as communication ecosystems, and an authentic way to get to the people, through conversations and experiences with impact.
Fractal Communication launches with a portfolio of clients including Regina Maria Ponderas Academic Hospital, Romanian Football Federation, Red Bull, Scandia, Danone Activia, Heineken and Pepco. To its current clients, the agency offers services like crisis management, social & mobile content, integrated communications, digital & media management, community management, sustainability strategy, creative & design, brand & PR strategy, media relations.
Fractal Communication shaped starting from the PR expertise we already have within Geometry Global and which we aim to bring forward towards what we call mindful buzz. This is how, today, we launch a new full service agency which aims to meet the needs of the local clients and is ready to bring added value to their business and to the industry
Managing Director Fractal Communications
The team of Fractal Communication includes Mircea Pascu – Managing Director, Simona Costea – Client Service Director, Alex Petrescu – Strategy & Creative Director, Mina Ionescu – Digital Consultant, Marin Preda – Content Director, Alina Croitoru – PR Director and Luiza Dumitras – Business Consultant.