Romanian National Rugby team has 2 important test games, one with Samoa and one with Tonga. The 2 games represent a training for Stejari team when is comes of the re-tour of Rugby Europe Championship and qualification for the World Cup Japan 2019.
The occasion was used by FCB Bucharest’s creatives to bring rugby in Romanians’ attention, in an unconventional manner. This is how a special series of billboards was created to announce the 2 rugby games.
There are so many ugly billboards in the city that we decided to make ourselves a nice one. Now, speaking seriously, rugby is a sport that doesn’t have a lot of promotion, which is really unfair. And the shape of the entire outdoor structure inspired us immediately and so the but-panel appeared, allowing also an eventual training to score a point
Creative Director FCB Bucharest
Which creative doesn’t want to do something cool and out of the ordinary? I am happy we can promote Romanian rugby, especially the 2 games of the national team (…)
Senior Art Director FCB Bucharest
The teams working on the project included:
Romanian Rugby Federation: Alin Petrache – president, Andreea Smeu-Tanase – Marketing Manager
FCB Bucharest: Claudiu Dobrita – Creative Director, Viorel Holovaci – Senior Art Director, Andreea Beekman – Account Director, Aura Teslaru – Senior Account Executive, Gabriela Pricob – Production Manager, Ionut Stan – Production Executive