Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor – surprising, isn’t it?
These kooky combinations are the at the center of agency Romance’s new campaign for grocery chain Intermarché. The spot was created for the launch of “l’Essentiel” (Essential) a new range of natural products with no colors, preservatives or additives.
“The taste of colors”, a 60-second film highlights the deceptive influence colors have on our perception of taste and promotes the idea of the natural ingredients found in “L’Essentiel”.
The movie launched on TV and the brand’s social media platforms June 29th and a national print campaign will follow, starting July 4th.
Thanks to its unique relationship with producers and distributors, the brand can rethink its products, and innovate to adapt to consumers’ needs to help them eat a little heathier every day.
Brand Credits :
Strategic and Operational Marketing Director : Caroline Puechoultres
Marketing Manager : Vincent Bronsard
Brand and Communications Director : Vincent Fièvre
External Communications Manager : Véronique Legueult
Advertising Director : Augustin Devulpian
External Communications Manager : Camille Sassi
Advertising Manager : Lucie Ducos
Agency Credits :
President : Christophe Lichtenstein
Executive Creative Director : Alexandre Hervé
Director, Strategy : Romain Roux
Strategic Planner : Jérôme Lavillat
Copywriters : Frederick Lung et Philippe Pinel
Art Director : Julien Rezette
Associate Director : Marie-Laure Dangeon
Account Manager : Thibault Loué
TV Producers : Corinne Persch et Johanna Lubin
Director : Jérémy Frey
Production company : STORY