The event Rebels and Rulers to take place in Bucharest 25 – 26 October


The international journal Brandingmag brings in Romania over 20 top experts in branding, marketing and technology, that work with important names such as IBM, ING, McDonald’s and Mastercard, during the most complex business and branding conference in Eastern Europe. With over 300 years of accumulated experience, they will transmit one of the most efficient ways of sustainable growth for businesses, at REBELS AND RULERS – 1st Global Forum for Open Branding, taking place in Bucharest 25 – 26 October, at the Willbrook Platinum conference space. Tickets are available at

The event is dedicated especially to entrepreneurs, managers, marketers, creatives and IT specialists. During the two days of conference and workshops they will find out what strategies are behind the most successful creative campaigns, how the brands use technology through efficient interactions with their audience or what practices are recommended for the sustainable growth of their business. Some of the visionary speakers present will be:

Matt Biespiel, Cannes Lions’s Marketer of the Year, that has been growing the McDonald’s brand for 11 years;

Michael Johnson, found in the top 10 English designers and creator of the Virgin Atlantic rebranding;

Laura Ries, world renowned author, pioneer in marketing and branding;

Sonal Dabral, Creative of the Year and Vice-President Ogilvy India;

And other international experts from ING, IBM, Mastercard, Interbrand, PwC and Droga5.

The first day of the conference will approach themes such as: brand’s coherence in the time of change; why the business depends on the strategic branding, the competitive analysis for small and big grands and the creation of some memorable brand interactions.

In the event’s second day, the participants will choose between two rooms of workshops, depending on their orientation towards creativity or technology, being able to take an in-depth look at aspects such as:the power to change the future of a nation through branding, the impact of the sonic branding for the business, the usage of data for the stimulation of strategic creativity, the branding and the artificial intelligence or the influence of the organizational culture over the company’s performances.

We hope that this initiative will bring not only the necessary know-how for the sustainable growth of the businesses in the region, as well as the desire that us, as Romanians, to create brands that will proudly represent at, at an individual level, at the communities we live in level and the business level. Only like that we will be able to create a country brand with substance that will be more than a leaf in the wind,” said Flavia Anghel, CEO and editor-in-chief Brandingmag, the event’s organizer.

The event is organized with the support of the following partners: Apa Nova, Julius Meinl, Johnnie Walker, Nissan, Netopia MobilPay, Autonom, Curtea Veche si Photosnacks and the media partners: Virgin Radio, Forbes, IQ Ads, Smark, The Marketing Institute, Marketing Focus, Netherlands Romanian Chamber of Commerce, Maastricht School of Management,, Antreprenor in Romania, Transilvania Business, ABC News Transilvania, Entrepreneurship Academy, Universitatea Alternativa, Romanian IT, Innovation Labs, NewMoney, Dume de mestecat, and BNI.