Panasonic unveils a heart-racing trailer-style brand film created by creative agency Brave and produced by Great Guns to promote the launch of its new TV. Tomb Raider director, Roar Uthaug, shot the high-octane 90-second spot, ‘Hollywood To Your Home’, in the style of an action-packed blockbuster trailer to showcase the capabilities of Panasonic’s new TV model.
Diving into a thrilling world of fast cars and tough guys, the spot follows the hero’s mission to retrieve an ‘intelligent processor’, which has been stolen by criminals who are trying to reverse-engineer it for their evil means. Shot in 4k with high-speed cameras, the film showcases Panasonic’s most powerful processor and the new TV’s stunning range through atmospheric scenes of shadowy villains, explosive escape sequences, and fast-paced car chases.
As an experienced action-film director with blockbusters such as Tomb Raider and The Wave under his belt, Great Guns’ Roar Uthaug was tasked with bringing to life Panasonic’s most ‘Hollywood TV ever’ through an action-packed film. For this campaign, Roar created a dynamic film that emphasised the details in the shadows, brilliant contrast, stunningly accurate colour, and incredible detail to forge a connection between Panasonic’s new model and Hollywood.
Uthaug comments: “It was really fun to return to the genre I love: the Hollywood action movie. Fast cars, explosions, heroes and villains – what’s not to like? We were really lucky to get cinematographer Ben Davis along for the ride. He has great experience from big Hollywood movies like Guardians of the Galaxy and Captain Marvel, and was very helpful in creating our tentpole look. We found a wonderful derelict industrial site outside of Warsaw that was perfect for our villain’s lair. It had these great layers of decay that I think will really come alive on the new Panasonic screens. Shaun Sipos [playing the hero] was a blast to work with – really dedicated and eager to get the shots we needed, including running through flames and debris and throwing himself repeatedly through our break away windows. I had a great time collaborating with the guys at Brave. Together, we were able to fine tune the creative choices to make the most out our budget and shooting days.”
Great Guns is an award-winning content and music video production hub, with a reputation for creativity and excellence. The carefully-selected roster includes international feature and TV directors, commercial directors, short film and music video directors and brilliant emerging talent. One of their key skillsets is to match talent to project, in any budget range.
Working across its global network, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, installations, photography, documentaries and branded content.
In the last year alone, Great Guns garnered multiple awards including 4x D&AD, 4x Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, 7x Kinsale, Golden Drum, CLIO, APA 50, The LIA Awards and was awarded Epica Production Company of the Year and LIA Europe Production Company of the Year.
Creative Agency: Brave
- Creative Directors: Colin Jones, Liam Fenton
- Production Director: Carl Gonsalves
- Business Director: Stefan Kann
Production Company: Great Guns
- Direction: Roar Uthaug
- DOP: Ben Davis
- Executive Producer: Laura Gregory
- Producers: Mathew Alden-Morris, Oliver Roskill
- BTS Director: Stuart Gillies
Service Company: OTO Films
- Producer: Gosia Kmiecik
- Executive Producer: Piotr Błaszczyk
- Production Manager: Arek Waś
- Production Assistants: Karolina Jurzyk, Nicole Czober
- Set Designer: Monika Sajko
- Prop Master: Rafał Włodarczyk
- 1st AD: Michał Piłat
VFX Company: OutPost
Post Production Supervisor: Cale Pugh
HDR Advisor: Dado Valentic
Photographer: Douglas Fisher
Photo Shoot Team: Ian Alderman, Laurence Davis
Colourist: Stefan Sonnenfeld