the community London launched a new brand campaign for Fulfil Nutrition

Ads, Advertising

Working with the community London and Blue 449, Fulfil Nutrition are launching their new brand campaign ‘Life’s Wonderfuel’ across UK & Ireland with massive city attacks in London, Manchester and Dublin.

The high-impact multi-million-pound integrated campaign launches a new brand platform for the vitamin and protein bar, introducing the brand belief that life is worth living to the full.

The campaign is going big across the three key cities with high impact OOH sites – including a Waterloo station takeover – and targeted digital ads across Facebook, Instagram and YouTube. The creative uses a mix of witty brand and product creative across all media to drive brand awareness and adoption.

Jill McCarron, International Marketing Director, Fulfil Nutrition:

Everything about Fulfil is designed to disrupt, so it was very important we chose an agency whose values and approach aligned with the brand’s unique take on life.  Our new creative campaign celebrates the shared values that exist between our audience and the brand and gives them lots of good reasons to pick up a bar.

Mark Hunter, VP Executive Creative Director, the community London:

Right now almost every category is being turned-upside down from within and we are drawn to those types of brands.  Fulfil’s level of ambition and their willingness to tear up the rule book perfectly aligns with our way of thinking and working.


  • VP Managing Director: Ryan Lietaer
  • VP Executive Creative Director: Mark Hunter
  • Planning Director: Fern Miller
  • Client Leader: Izzie Dighe
  • Account Director: Terri Turner
  • Art Direction & Design: Adam Brewster, Marcos Quinn, Stephen Vaughan
  • Film/Digital production: Julia Methold
  • Print production: Mark Clifford
  • Operations: Mick Bailey

the community / la comunidad is an innovative, cross-cultural, global creative agency owned by Publicis Groupe. Since it was founded José and Joaquin Mollá in 2001, the community has produced award-winning, engaging campaigns that consistently break boundaries, effectively using culture as a compelling narrative to build brands and bring communities together. The multi-award-winning agency, which has been recognized as part of Ad Age’s renowned Agency A-List six times in the last seven years, is headquartered in Miami, with offices in Buenos Aires, New York, and London. It has created work for some of the world’s most recognized brands including Verizon, BMW, VW, Google, Sauza and Hornitos Tequilas, Apple, Converse, Corona Extra, Modelo Especial and ESPN, among others.