Alfemo opened its first showroom in Brasov, in franchise system


ALFEMO,  one of the most innovative premium interior design brands that has been on the international market since 1993 when it launched the first accessories for sofas,  opened its first showroom in Brasov, in franchise system. 

Available in 60 countries, on 5 continents, the brand has over 150 magazine and in Romania was brought by 2 entrepreneurs from Braila, Andrea and Oana Tomaselli, that launched the first Alfemo showroom Alfemo in Romania.

The Tomaselli family invested in this brand in order to be trendsetters in the interior design, especially when it comes to the furniture for children. In Alfemo’s Bucharest showroom can be found a large range of premium products, from lighting accessories to carpets, certified for their safety and endurance.  

Alfemo Concept Rooms and Kids & Teens are Alfemo’s own brands and have furniture pieces both for new born and children and teenagers. Moreover, in 2017, the two entrepreneurs launched an online store, because “they had many request online from Bucharest”, as Andrea Tomaselli points out, and after a feasibility study they saw that “in the capital there was room for growth”.

The Brasov franchise opened on Friday, May 24th, on 17, Carpatilor Street, and offers a large range of furniture, varying from modern to classic, for every type of room or place.

Our objective is to develop and open other store in the country. We want to reach a network of 100 stores by 2023″, said Andrea Tomaselli.

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