What goes around, comes around, that is why, at Vélosophy, the bikes are produced by using recycled aluminium, giving a new life to what often is considered a waste.
Vélosophy launched the RE:CYCLE edition of its bicycle, a perfect marriage of sustainability and design, an instant design icon of circular economy.
The bike, RE:CYCLE, is a joint venture between Vélosophy and Nespresso, and will be available only a limited quantity at the cost of approximately $1,450 at the Vélosophy website.
The RE:CYCLE has all the finishing touches one can expect from a Vélosophy – and then some surprise additions. The striking purple frame is inspired by Nespresso flavor Arpeggio, while the bell is modeled from the shape of the capsule. The steam-bent oak carrier basket includes two cup holders, so you can take your coffee to-go. This is the ultimate ride for any coffee enthusiast.
The RE:CYCLE bike makes a classic bicycle shape contemporary, whilst answering today’s challenges. It’s sourced responsibly and sustainably-made. The RE:CYCLE bike is a striking example of the circular economy at work.
Jimmy Östholm, CEO and Founder of Vélosophy:
We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminum.
I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.
The core of Vélosophy philosophy is a commitment to make a lasting, positive impact to the world. This means working with recycled aluminium to design and produce high-quality bicycles that balance sustainability and design. After all, one of the most sustainable choices a consumer can make is to invest in products that will serve their needs long into the future. As all Vélosophy bikes the RE:CYCLE bike comes with our One for One promise – donating a bike to a school girl in a developing country for every Vélosophy bike sold.
PR: Fredrik Widén/Vélosophy
PR: Martin Cedergren/Stendahls
Photo: Vélosophy and Sarah Lönn