In the beginning of September, the French retailer Intersport launched a new TV campaign, the 3rd installment of a new brand campaign launched a year ago.
During the last year, Intersport set up its own advertising territory made of stories full of humanity with an emotional tonality telling how practicing sport can change our lives because sport has the emotional and social power to bring people together. An optimistic vision conveyed by the brand new claim, “Sport, the most beautiful encounter”.
The brand takes advantage of the back to school period to tell a story about new choices and new path of living with a film named “Offside”. All in one short film, video clip and advertising movie, “Offside” is a film that shows how a teenager will reconnect with people thanks to the football but it is also a movie praising the love for football. Since 2017, Intersport is the official distributor of the Football French Federation (FFF). And the brand has an historical strong link to French football and is committed to promote sport in everybody’s life.
The campaign was created by Marystone ad agency, with Pierrette Diaz as Creative Director. The ad was directed by Vincent Lobelle (Iconoclast) and the title found by Schmooze, « Hello », is from the famous american rapper J.Cole.