TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally

 TPS Engage announced today a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour.

Digital Screens in Carrefour hypermarkets.

The initial phase of the partnerships consists of integrating over 700 of Carrefour’s in-store screens in Romania within the TPS Engage platform in order to pilot and optimize our in-store offering globally. We are able to easily deliver this integration through our partnership with Spectroo.

This way, advertisers are able to easily book campaigns on Digital Signage screens within Carrefour hypermarkets, use public or custom data triggers to show personalised content and track results.

Key hypermarket locations will also be retrofitted with privacy compliant face detection cameras in order to provide real time customer demographic analytics, as well as an extra data trigger for advertisers (age, gender, sentiment). This is possible due to our partnership with the industry’s leading face detection platform — AdMobilize.

Carrefour screens in Romania running a Black Friday campaign.

TPS Engage is a Techstars Alumni that works with +100.000 digital outdoor and indoor screens worldwide. The ad-tech platform focuses on making Digital Out of Home advertising more dynamic, efficient and transparent by serving the right content at the right time to the right people.

With offices in New York, Seoul, Dubai and Bucharest, TPS Engage works with clients such as Samsung, P&G, Coca-Cola, Heineken, Uber, Deutsche Telekom, Jaguar, H&M and many more by helping them making offline advertising more efficient, measurable and dynamic.

With a multi-format network of more than 12,000 stores in more than 30 countries, the Carrefour Group is one of the world’s leading food retailers. Carrefour welcomes 105 million customers throughout the world and recorded revenue of €84.916 billion in 2018. It has more than 360,000 employees who help to make Carrefour the world leader in the food transition for everyone, providing everybody with access to high-quality, affordable food every day, no matter where they are.

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