In Sweden, sick-leave is the highest in February. Every year.
It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves but society as well.
So Brämhults juice has decided to take up the fight against darkness, illness and sedentary. Using the power of nature in a juice shot, it’s time to Reclaim February.
If you are in Gothenburg, Sweden and in case of health emergency, just break the glass to get a shot including chili, turmeric and black pepper.
Client: Eckes-Granini, Sweden
Stina Haglund, Brand Director
Jonas Hofstedt, Brand Manager
Marie Lansinger, Marketing Director
Creative Agency:: Stendahls
Martin Cedergren, Chief Creative Officer
Eva Råberg – Copywriter
Oscar Plasidius – Art Director
Peter Ohlsson – Client Director
Karin Hedberg – Account Director
Media Agency: Vizeum
Ulrika Anderberg, Strategic Business Director
Michaela Bognäs, Digital Strateg and Account Manager