This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a hypnotic fashion. With its intricate textures and rich colours, the visual brings to life the complexity of the French amber liquid. The organic shapes, floating around the iconic Hennessy bottle, allow us to represent an unravelling of flavours which evolve on the palate and create a mind-blowing tasting experience.
Created in collaboration with CGI artists from the studio Mikros, the campaign premiered digitally in March and shall be a part of global travel retail media plan starting in October.
With this intriguing work and its curious ASMR quality, DDB° manages to reinvent a 150-year-old story. The Odyssey has just begun.
Additionally, DDB has worked on another campaign to announce the collaboration of Hennessy X.O. with the legendary architect Frank Gehry, who has created a special limited-edition decanter. The ad is expected to premiere in global travel retail in October as well.
In 1870, Maurice Hennessy, a 4th-generation member of the Hennessy family, asked the Cellar Master Emile Fillioux to create a special cognac for his family and friends, using long-aged eaux-de-vie to perfect the blend. They called it “X.O” for “Extra Old”. Hennessy X.O became the first House blend to attain international renown, to the point that the X.O classification became a gauge of uncompromising quality. In 2020, Hennessy X.O celebrates its 150th birthday by honouring its history while looking into the future.
- Client: Emmy Aoun Gestin, Isabelle Seguin Boussin, Marie Cistac
Agency: DDB° Paris
- Executive Creative Director: Alexander Kalchev
- Creative Directors: Pierre Mathonat, Alexis Benbehe
- Art Director: Ondine Simon
- Producer: Justine Bruneau
- Account directors: Emilie Van Den Berghe, Petya Borisova, Floriane Portaspana
- Production: Mikros