From Software to In-Store Advertising Robots: Tokinomo Appoints Ex-UiPath VP of Growth Vlad Ionescu as CMO

Business, Innovation, People, Start Up

Tokinomo, a patented robotic in-store advertising solution, today announced that Vlad Ionescu is joining its executive team as Chief Marketing Officer. Ionescu joins Tokinomo from UiPath where he served until recently as VP of Growth Marketing. In his new role, Ionescu will drive the global expansion of Tokinomo’s retail, proximity & IoT marketing solution and will play a key role in scaling Tokinomo’s awareness and go-to-market.

“I am thrilled to welcome Vlad Ionescu to the Tokinomo team. Tokinomo is redefining the in-store marketing and advertising industry. It is a huge market and we already work with the biggest CPG brands in more than 20 countries. Vlad adds extraordinary experience in growth marketing, which will be critical to scaling Tokinomo as we expand worldwide and help our customers increase sales and deliver engaging in-store experiences for shoppers,” said CEO and Co-Founder Ionut Vlad.

At UiPath Vlad Ionescu worked in different areas of marketing, lately overseeing Growth Hacking and Marketing Automation. During his tenure, the company grew from 10 to 3000 employees, and from $6.5M to a valuation of more than $10B.

“I have come to know the Tokinomo team first as an angel investor and then as an advisor to the CEO. The robotic solution for grocery aisles is an unbelievable invention, it looks so simple and yet at the same time it’s a complex and extremely effective solution. For hundreds of years, consumer goods used to sit quietly in retail stores, many of them unnoticed by shoppers. Tokinomo brings FMCG products to life, makes them move at the shelf and talk to shoppers. In our troubled COVID19 world, consumer goods companies finally have a new way to engage and bring joy to the shoppers. Tokinomo robotics is at the intersection of IoT, RetailTech and MarTech – it literally is a robotic shelf talker. This is a new industry for me, but this will definitely be a most exciting adventure!” commented Vlad Ionescu.

Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life at the shelf by giving them voice and personality and allows them to interact with the shoppers in a truly memorable way. Besides doing an amazing job to delight shoppers through creative marketing experiences, Tokinomo is also one of the most efficient grocery in-store point-of-purchase marketing solutions, as it provides a sales lift for consumer goods of 200% on average.