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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Pathfinder 23 wins the global Carlsberg Group E-commerce assignment following multi-agency pitch

October 30, 2020October 30, 2020 Newsroom Ads, All News, Business, Creativity, Digital & Media, Marketing

Carlsberg Group, one of the leading brewery groups in the world, has entrusted Pathfinder 23 execution of key Global E-commerce projects.
After a multi-agency pitch, Pathfinder 23 were successful in winning the Global ECommerce account for Carlsberg Group, one of the world’s leading brewery group.

Pathfinder23 is a specialist E-commerce agency that has harnessed a perfect synthesis of creativity and technology in order to offer global E-commerce solutions to the world’s leading brands. The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen, a brewer who looked to the future, prizing long-term growth over short-term gain. Today Carlsberg Group is a truly global brewer with more than 140 brands in its beer portfolio.

Pathfinder 23 already handles E-commerce creation for brands such as Somersby, 1664 Blanc, Grimbergen, Brooklyn, and Tuborg. The agency is responsible for Ecommerce tailored strategy and toolkits creation (including Synthrone, a Brand New Galaxy’s original solution). The contract is valid until 2022.

Michelle Rolf Jensen, Global eCommerce Executive at Carlsberg Group commented:

“E-commerce is a growing area of our business and the one we need to focus on with partners who are experienced, forward-thinking, and creative. Pathfinder 23 has already started working on strategic projects and creating Ecommerce assets for several of our brands, hence we are looking forward to a huge change in the E-retail environment in 2021.”

Ewa Tkaczyk, Business Director at Pathfinder 23 added:

“We’re delighted to work with Carlsberg Group – an iconic brand that stands for the best in their field. We are very much looking forward to help building a significant E-commerce presence and visibility across key markets for the Group. Our experience, know-how and talents will help us to deliver high-quality E-commerce solutions for any brand and market within the Carlsberg Group portfolio.”

Pathfinder 23 is a Global E-commerce agency focusing on E-commerce Analytics, Data-Driven E-commerce Design, and worldwide cooperation with E-retailers. Pathfinder 23 is part of Brand New Galaxy, an independent agency and technology holding based in Europe, North America, and the Middle East.

Tagged account business Carlsberg Group creativity execution Global E-commerce leading brewery Pathfinder 23 pitch projects technology

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  • Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
  • Retail Media Hub announces a strategic partnership with Schwarz Media
  • Oxygen launches Oxygen Media, a new specialized media planning & buying agency
  • Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE
  • Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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