Voxa and Confident Communications give a voice to books in Romania
Confident Communications is the new communication agency for Voxa, the first Romanian streaming platform for audiobooks and e-books. The strategy proposed by the Confident team has ambitious objectives both on the consumer side – which is aimed at providing reading enthusiasts in the country and abroad with access to culture in a simple and practical way – and in the B2B area, where companies can offer their employees subscriptions as corporate benefits.
Available on both iOS and Android, the Voxa app has a collection of over 15.000 books in e-book and audiobook format in Romanian and English, with unlimited access, as well as podcasts and book summaries.
Mara Gojgar, founder of Confident Communications.
“We are delighted to be Voxa’s partners in this endeavor to give a voice to books in Romania. Confident Communications is an agency with strong knowledge in the technology sector, in both B2B and B2C. We are convinced that together we will be able to bring reading closer to the readers, and Voxa will soon become the Netflix of books “
Officially launched in November 2021, the Romanian start-up Voxa has grown rapidly and currently has more than 50.000 users. The company also aims to change consumer habits. Data shows that only 1% of Romanians read digitally, with the European average at 15%.
Cătălin Meșter, CEO of Voxa.
“Every day, Voxa’s studio records audiobooks, narrated by famous actors, such as Șerban Pavlu, Mihai Călin, Monica Davidescu and many others. Both avid readers in Romania, and also those time-poor but would like to read, can now enter the Voxa universe. We have the largest catalogue of digital books in Romania, available at everyone’s fingertips”
The rate for a standard Voxa subscription, which includes unlimited access, is 48 lei (less than 10 euros) per month for a library worth 400.000 euros. With corporate partnerships, Voxa offers cost-effective benefits. On top of this, the company has a close relationship with its customers and is actively involved in promoting the use of Voxa, by organizing book clubs and other activities.
VOXA is a Romanian streaming start-up for audiobooks and e-books, with content in Romanian and English. The company aims to create a global product, 100% made in Romania, to compete on an equal footing with the largest global players in the industry. Officially launched in November 2021, Voxa groups thousands of titles in Romanian, facilitates access to information and is available to users anywhere, anytime. Voxa can be downloaded by any user from Google Play and the AppStore.
Founded in 2011, Confident Communications consists of: Confident PR, business communication consultancy specializing in marketing communication for key industries – tech, real estate, healthcare, auto and B2B and Venus Five Studio, a specialized division of photo, video, podcast services and livestreaming. The agency’s portfolio includes clients such as Xiaomi, VTEX, Anchor Grup, NextUp (Ciel), METAMINDS, Thoughtworks, Connections, Mitsubishi, Spaces, Regus, Liberty Galați, Roche Diagnostics. The agency is a member of the Chartered Institute of Public Relations in London.