Romanian GMP PR becomes GMP&U, an Idea Company

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Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months and was based on a study that targeted the entire Romanian communication industry.

The agency looked for a business model which would be relevant for the complex needs of today’s clients, but which also would satisfy and motivate the employees from the industry.

After 18 years of presence on Romanian market, the agency became GMP & U, an IDEA Company, believing in the power of ideas and in the fluid solutions for today’s complex business problems.

The new brand comes with a philosophy promoting co-creation and aims to reinvent the old client-agency dynamic.

The agency also assumes the responsibility to raise a new generation of communicators by launching GMP Academy, an educational project targeting both people at the beginning of their career, but also professionals from the industry.

Ioana Manoiu, Generam Manager GMP & U:

We decided to stop a little from the daily craziness and to look at us, our clients, the industry. Clients needs did not change, the rhythm is different, the expectations of our colleagues are different from a few years ago. We connected to these challenges and transformed in order to be a relevant partner for our days. We will be a “non-binary agency”, with fluid solutions and specialized implementations. We will be called GMP & U because we are here together