Buttermilk hires Zoe Mitchell as Chief Growth Officer
Specialist influencer marketing agency, Buttermilk, has appointed Zoe Mitchell to the newly created role of Chief Growth Officer to drive global expansion of the business and build its reputation. Buttermilk has doubled in size year on year both in terms of headcount & income and in this role, Mitchell will lead new business growth to accelerate this momentum.
As part of Buttermilk’s c-suite, Mitchell will be responsible for implementing the agency’s global growth strategy, working to attract new clients into Buttermilk’s expanding portfolio. She will lead the agency’s new business, marketing and PR functions while developing the agency’s proposition and increasing awareness of Buttermilk’s unique approach, talent and BrandFans intellectual property.
Mitchell was previously Global New Business Lead at Wunderman Thompson and has also held new business roles for global agencies including Pablo, Wieden+Kennedy and VaynerMedia. She has appeared in the BD100 in 2021 and was part of the Wunderman Thompson team that won Campaign’s Global Marketing Team of the Year.
She will report to Buttermilk co-founder & CEO, Jamie Ray, and other members of the board.
Jamie Ray, co-founder at Buttermilk, said: “Zoe’s appointment is a direct reflection of our ambition to become the leading independent global creator agency. We know creators are playing a more pronounced role in the wider marketing mix which means there is much more growth to come. Zoe will play a key role in speaking with senior stakeholders about the power of influencer marketing. Her experience allows us to have these credible, forward-thinking conversations with CMOs. Zoe fits our agency DNA. She has the perfect blend of grit, curiosity and light-hearted humour that makes a successful Buttermilker. We are incredibly excited about the journey we will embark on together.”
Zoe Mitchell, Chief Growth Officer at Buttermilk, said: “I’m passionate about creativity and creators, as well as how this discipline is going to affect how and where ideas live. I’m excited to build, grow and develop the agency, as well as creating work that inspires a new generation of creators and clients. Buttermilk is full of incredibly nice, brilliant, ambitious people who I’m looking forward to spending time with.”
Buttermilk is a specialist influencer marketing agency established in 2016 by visionary founders and lifelong friends, Jamie Ray and Motez Touqmatchi. With a passion for creating impactful brand experiences, Buttermilk is one the original pioneering influencer agencies. The agency’s journey includes working with brands such as Dior, LVMH, Armani, Estee Lauder, Primark & Beauty Pie, delivering successful influencer marketing campaigns that resonate with global audiences.
Buttermilk develops bespoke creator-first strategies that cover the full marketing funnel from awareness & advocacy to content & conversion. The agencies brand fan gifting programme is widely acknowledged as market-leading both in terms of the scale at which it can operate and the quality of the creative output. It places communities at the heart of a brands influencer strategy and the offering has found traction in a social media landscape that increasingly prioritises content over follower clout.
Headquartered in London, Buttermilk has expanded its reach across the globe, establishing offices in Miami& Dubai. This international footprint allows Buttermilk to connect with influencers and brands providing a global perspective for campaigns.