Hesburger works with Romanian Oxygen to increase its visibility in Romania and Bulgaria

Romanian independent agency Oxygen was selected as communication partner for Hesburger, fast food chain best present in Finland and Baltics and one of the most known in Europe. Family business present on the market for over 50 years, Hesburger operates in 9 countries and includes over 480 restaurants.

Oxygen will work together with partner´s regional communication team to develop and implement the corporate and consumer communication campaigns on Romanian and Bulgarian markets and coordinate social media on those markets.

Ieva Salmela, International Development & Marketing Director, Hesburger.

„Oxygen team was our trusted partner, which we counted on since entering on Romanian market and who supported us since the launch of our first restarant. With our conujugated communication efforts, we managed to bring closer to the Romanian consumers the Finnish brand and Hesburger products, contributing to consolidating the brand trust and loyalty. Because of that, we expanded our partnership with Oxygen in the PR and communicate corporate area also for the Bulgarian market. We are really appreciating the creativity, openness towards innovation and the strategic vision of Oxygen´s team and we are continuing with trust this successful collaboration.

Ruxandra Marin, Senior Partner, Oxygen

We are delighted to team up with Hesburger and to support its growth ambitions in Romania and Bulgaria. Hesburger became a brand loved within the agency and it is appreciated by Romanian and Bulgarian consumers, even as the sector is characterized by heavy competition. Our purpose is to work together efficiently and to bring it even closer to consumers´ hearts

Hesburger launched in Romania in 2024 and aims to have 12 locations by the end of the current year. At international level, the chain has 269 locations in Finland, 64 in Lithuania, 53 in Estonia, 53 in Latvia, 32 in Bulgaria, 7 in Ukraine, two in Germany and one in Poland.