Thematic Digital and Mediascope launch R1 Retail First – a unique media retail network
Thematic Digital, a digital sales house with an extensive portfolio, in partnership with Mediascope, a 360° brand management agency with expertise in trade marketing and in-house production, launches R1 Retail First, a new joint venture that brings together expertise in media, digital and trade marketing under one roof. R1 Retail First is thus a retail media network designed to deliver excellence in advertising through end-to-end solutions in the modern retail ecosystem.
Built around the ecosystems and in-stores of the partner retail networks, R1 Retail First integrates online formats, in-store media and data to offer advertisers a unified way to reach consumers, offering the full spectrum of services needed from the stadium of inspiration to that of digital safety. R1 Retail First solutions combine the digital assets of the partner retailers with in-store digital signage, RCS messaging and social commerce, to ensure performance-oriented brand awareness, as well as sales campaigns with clearly measurable impact.
“Retail media is evolving every day and we want to offer Romanian advertisers better solutions to stay strategic and innovative, while maintaining the most relevance. With R1 Retail First, brands can build their campaigns based on real purchasing behavior and see concretely how communication contributes to incremental growth,” said Andrei Ursuleanu, Managing Partner at Thematic Digital.
“R1 Retail First connects media and commerce, so that brands can meet shoppers exactly where decisions are made – in-store, in-app and online. Our promise is simple: advertising solutions in the retail ecosystem that help brands be present at every stage of the shopper’s journey and build measurable performance,” said Dragoș Bocai, CEO Mediascope.
A key element of the R1 Retail First solution is the integration of influencer content into the purchasing journey from partner retail networks. The program invites influencers to create authentic content – videos, stories and photos – made directly in stores and amplified both on their channels and on the digital platforms of partner retailers, taking audiences from scrolling to safety and transforming social media interactions into measurable traffic to apps, websites and physical stores.
R1 Retail First also focuses on disruptive in-store visibility, through impactful displays and theatrical executions supported by digital video content customizable, designed to trigger impulse measures at the shelf and capture shoppers’ attention precisely at the points where decisions are made.
“R1 Retail First is the first retail media ecosystem in Romania that aligns, in real time, the same message across all channels, ensuring maximum coherence and memorability for the targeted product – from social media to the point of sale and back,” added Dragoș Bocai, CEO, Mediascope.
About R1 Retail First
R1 Retail First is a retail media network and a joint venture between Thematic Digital and Mediascope. Bringing together media, digital and trade marketing expertise in a single integrated platform, R1 Retail First offers end-to-end retail media solutions – from strategy and creation to activation and measurement – to help brands reach shoppers with relevant messages and generate measurable business impact.
About Mediascope
Mediascope is a 360° brand management supply, with solid expertise in trade marketing, in-house production and international implementation. Since 2005, Mediascope has been developing and delivering integrated campaigns for global and international brands, with a focus on efficiency, sustainability and measurable results at the shelf.
About Thematic Digital
Thematic Digital is a digital sales house that combines local sites, CTV inventory, influencer marketing, covering a wide range of specialized audiences. Through this ecosystem, Thematic Digital provides brands with premium, data-rich media to connect with the right audiences at scale.