GolinHarris Bucharest communicates for Centrofarm
Starting February, GolinHarris Bucharest is handling communication for Centrofarm, one of the biggest pharmacy chains in Romania. With this partnership, the agency will develop for its client an integrated communication strategy, with focus on media and bloggers relations, but will also handle events for client’s relevant targets. Also, Centrofarm is working with Brand Programming Network (BPN), that handles its media planning and buying.
Centrofarm is a company that always positioned itself close to its clients, acting to fulfill their real needs. In present, we have the most complex offer for fidelity cards – discounts for prescriptions, cosmetics and free access to over 8,000 medical services in top clinics of the private medical system. Moreover, Centrofarm pharmacies are exclusively distributing ranges of modern and innovative cosmetic, body care and alimentary supplements ranges.
We, the people from Centrofarm, want to help people to understand the essential role of prevention in maintaining health. Over the time, we organized more medical, informational and testing campaigns for general public, aiming to contribute to early diagnose and treatment for certain affections. Working together with GolinHarris, we want to make known Centrofarm’s initiatives and to send to as many Romanians as possible our message: “The best medicine is prevention”
Oana Iftime,
Marketing Director Centrofarm.
We are more than happy to be able to work with one of the most experienced pharmacy chains in Romania. The projects Centrofarm has represent a real challenge for us, a challenge we are answering to with creativity, dedication and enthusiasm. We are convinced that, together, we can achieve excellent resulta
Alina Chelu,
Senior Manager Consumer Division GolinHarris
With over 80 years of experience in its activity sector, Centrofarm has now a chain of 54 pharmacies, from which 33 in Bucharest and 21 in other Romanian towns. More than half of its pharmacies are positioned in big commercial centers. Centrofarm is exclusive supplier for Romanian market for international brands such as Caudalíe, Biocyte, Dr. Organic (cosmetics), Gold Nutrition, Purasana Bio (supplements) and Lytess (cosmetic textiles).
GolinHarris Bucharest is affiliated, since 2011, to GolinHarris Bucureşti and its the 1st the american company opened in Central and Eastern Europe from the total of 40 worldwide (America, EMEA and APAC).