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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Subway reveals new logo and symbol, launches new US ad campaign

August 17, 2016August 18, 2016 Cristina Blanaru Branding, Creativity

Subway  restaurants, the world’s largest sandwich chain, updated its logo, along with a powerful new symbol. The consumers were able to preview the new logo in ads which were first aired, in US, on August 5th.

The logo update comes as a next step in brand’s evolution after the menu enhancements and the launch of Subway Digital earlier this year.

Noul logo Subway

We are on an exciting journey to meet the changing tastes of our guests (…) The SUBWAY brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.

Suzanne Greco,

President and CEO Subway restaurants

The new logo captures the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway provides its guests.

Tagged branding identity launch logo subway visual

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Jorg Riommi, CCO Publicis Romania, juror at 2016 CLIO Awards
IMWorld 2016 – over 1,800 digital solutions for business
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  • Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”
  • EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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