Skip to content
AdHugger

  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Creativity
    • Ads
    • Festivals & Awards
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Choose the color that defines you, with the care you need: the new Schwarzkopf Creme Supreme hair dye with 3 x Bonding HaptIQ system

Climate Change Summit returns with an expanded edition, innovative solutions, and global leaders

ECLAR Factory Becomes a Supplier for Nicolae and Alina-Maria of Romania

Glacē™ – The Aesthetic Innovation of 2025, Now Available Exclusively in Romania at Dr. Dana Miricioiu’s Clinic

Creativo – Social Creative Event, the largest event dedicated to the fashion industry in Romania, is back

Must be a Jameson: Pernod Ricard Romania and Highlight Group write a new Irish chapter at EC 2025

Choose the color that defines you, with the care you need: the new Schwarzkopf Creme Supreme hair dye with 3 x Bonding HaptIQ system

Climate Change Summit returns with an expanded edition, innovative solutions, and global leaders

ECLAR Factory Becomes a Supplier for Nicolae and Alina-Maria of Romania

Glacē™ – The Aesthetic Innovation of 2025, Now Available Exclusively in Romania at Dr. Dana Miricioiu’s Clinic

Creativo – Social Creative Event, the largest event dedicated to the fashion industry in Romania, is back

Must be a Jameson: Pernod Ricard Romania and Highlight Group write a new Irish chapter at EC 2025

Subway reveals new logo and symbol, launches new US ad campaign

August 17, 2016August 18, 2016 Cristina Blanaru Branding, Creativity

Subway  restaurants, the world’s largest sandwich chain, updated its logo, along with a powerful new symbol. The consumers were able to preview the new logo in ads which were first aired, in US, on August 5th.

The logo update comes as a next step in brand’s evolution after the menu enhancements and the launch of Subway Digital earlier this year.

Noul logo Subway

We are on an exciting journey to meet the changing tastes of our guests (…) The SUBWAY brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage.

Suzanne Greco,

President and CEO Subway restaurants

The new logo captures the essence of the brand in a fresh, contemporary look. The core colors have been optimized to live and work across all channels. And the symbol, a new asset for the brand, distills the iconic arrows into a powerful and simple mark. Capturing the essence of the brand in a smaller footprint, the arrows symbolize the choices Subway provides its guests.

Tagged branding identity launch logo subway visual

Post navigation

Jorg Riommi, CCO Publicis Romania, juror at 2016 CLIO Awards
IMWorld 2016 – over 1,800 digital solutions for business
Latest news
  • Glacē™ – The Aesthetic Innovation of 2025, Now Available Exclusively in Romania at Dr. Dana Miricioiu’s Clinic
  • Creativo – Social Creative Event, the largest event dedicated to the fashion industry in Romania, is back
  • Must be a Jameson: Pernod Ricard Romania and Highlight Group write a new Irish chapter at EC 2025
  • Choose the color that defines you, with the care you need: the new Schwarzkopf Creme Supreme hair dye with 3 x Bonding HaptIQ system
  • Climate Change Summit returns with an expanded edition, innovative solutions, and global leaders
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

Our news directly in your inbox:

Categories

Archives





Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT