BBDO Group won Volksbank account in Romania

BBDO Romania Group’s portfolio of clients is expanding with a banking client, Volksbank Romania, an account the group won following a pitch in which were involved 4 advertising agencies

BBDO Romania will manage and implement the campaigns to promote Retail and Corporate products of the bank, being responsible also for the image campaigns.

Volksbank Romania is in a continuous change process and we are now at the point when we want to build around our new marketing strategy. Following an extremely competitive pitch, where all participants came up with very interesting visions, we decided to work with BBDO Group. What BBDO Group came up with represents, we think, the most relevant ideas and ways to connect the brand with the banking clients. Our intention is to build on long term around a strong brand idea

Alfred Borcan

Marketing Director Volksbank Romania