Author: Cristina Blanaru
Europe had it’s own Kaepernick-like campaign, because of Absolut vodka in Slovakia
An anti-racist ad for Absolut Vodka created a nationwide controversy in Slovakia. With 16,5 million earned media impressions in this 5,5 million country it became the most viral and discussed […]
A creative competition for Romania’s future launched by several civic and social movements
As there are several rounds of elections in Romania in 2019 and 2020, several civic and social movements – Geeks for Democracy, Funky Citizens, Expert Forum, Forum Apulum and Declic […]
Romania: ThinkDigital will elaborate and implement the social media strategy for European Parliament elections
Romanian ThinkDigital won a pitch to elaborate and implement the social media strategy for the European Parliament – Liaison Office in Romania for the elections on May 26th. ThinkDigital will […]
South Africa: Toyota SA launches new Corolla Hatch with TVC from FCB Joburg
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign […]
Dairygold and ROTHCO continue Make a Minute for The Good Stuff Campaign with ‘One Magical Minute’
In an extension of Dairygold’s ‘Make a Minute for The Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the […]
Splash Worldwide launches as creative tech company with world-leading creative, production and tech capabilities
Splash Worldwide CEO Paul Stonebridge and his colleagues are very proud to formally unveil their new positioning, tagline (“Unleash Creativity”), visual identity system, and website. “Splash has now transitioned from […]
Spring IT – a SiSC Bucharest project – prepares for its 8th edition
Students’ Union from Romanian Cybernetics, Statistics and Economic Informatics (SiSC, part of Romanian Academy for Economic Studies – ASE) annonces the 8th edition of its Spring IT project. SiSC, the […]
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household
Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into […]
Reporters Without Borders Germany and Serviceplan turn fonts of banned newspapers into #fontsforfreedom
More and more media organizations are censored or closed and journalists arrested. These are drastic measures taken by oppressive regimes to limit freedom of press. As a reaction Reporters without […]