Author: Cristina Blanaru
Introducing BaD Mktg: a modern ad consultancy redefining the roles of creative, strategy, and production
In a world where consumer behaviours are rapidly changing, BaD Mktg is a purpose-built creative agency for brand and product marketers who are frustrated with the status quo and seeking […]
Moldova’s Robotics Team Triumphs at FIRST Global 2023, Clinching Gold and Silver in Singapore
In a breathtaking showdown against 190 countries, Moldova’s Robotics Team has once again made its nation proud by clinching the GOLD medal in the Innovation and Engineering category and a […]
E-commerce platform MarketLeap secures a cumulative €2.6M seed to expand brands’ global reach and revenue at the click of a button
Luxembourg’s MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million. The latest round sees Notion Capital, Kima Ventures, and Motier […]
Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Uber awards majority of its global media account to Omnicom Media Group
Uber awarded to Omnicom Media Group the majority of its global media account, covering media strategy, planning and buying in North America, EMEA and LATAM, The announcement comes at the […]
OMG Singapore CEO Chloe Neo – keynote speaker at WOO Asia Forum in Bali – Grand Visual’s Jay Young to speak on creativity
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, […]
Stolen ads and half-ass French in Åkestam Holsts latest campaign
In their new campaign, Swedish Convenience store Pressbyrån puts the cinnamon bun in a new light, to be precise, the glamorous glow and glitz of the early 2000´s perfume world. […]
BrandRO unveiled the strongest Romanian brands in 2023
BrandRO, a ranking of Romanian brands made for 14 years by Biz Magazine and Unlock Market Research, unveiled its results for 2023 edition, with the presentation of the strongest 50 […]
Canada: CAMH Foundation’s new campaign – a spotlight on addiction
CAMH Foundation’s new campaign shines a spotlight on addiction, and calls on Canadians to confront the drug crisis, and build a future where no one is left behind CAMH Foundation is […]