Author: Cristina Blanaru
Accenture selected UM as strategic media planning and buying partner
Accenture selected UM (division of IPG Mediabrands) as its strategic media planning and buying partner to further enhance Accenture’s digital- and mobile-first strategy and commitment to innovation. Making meaningful connections demands responsiveness–offering […]
FCB West says “Shine On, Klutzes” for Clorox
Everyone has a bit of Klutz inside and that isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. “Shine […]
Telekom releases The Lenz app and announces first ever Gorillaz live conversation
Following on from last month’s secret one-off show in London which saw Gorillaz play new album Humanz live for the first time, Telekom Electronic Beats announced another first: the band’s […]
MassiveMusic and The Next Web to present ‘Music Summit’
The Next Web Conference and international music agency MassiveMusic will present Music Summit, an entirely new and specially curated three hour program scheduled to take place on the second day […]
TBWA\Dublin appoints Andrew Murray as Director of Social Media & Content
TBWA\Dublin appointed Andrew Murray as Director of Social Media & Content. Murray’s appointment will see him developing the agency’s social media and content offering. Murray enters his new position after an […]
#suntemcuvoi: Petrom campaigns for Romanian gymnastics team ahead of European Artistic Gymnastics Championships
The most important sport event of the year in Romania takes place between April 19 and 23 in Cluj-Napoca, where The Petrom European Men’s and Women’s Artistic Gymnastics Championships will […]
Sid Lee’s new voice analyzing messenger bot to help people finding their mystery factor
In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-‐ analyzing bot for client Skyn. The new system, which tests users’ voices for their mystery […]
Beko’s World Play Shortage study: 1 in 3 adults has less then 10 hours of leisure time a week
A lack of leisure time and a change of attitude towards playing are the main findings of World Play Shortage study, commissioned by Beko and realized on a sample of […]
The One Club for Creativity announces the finalists @ ADC 96th Annual Awards
The One Club for Creativity, has announced the finalists for the ADC 96th Annual Awards. There are 467 professional and student finalists representing 29 countries this year. The US has the […]
Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022
The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW […]