In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-‐ analyzing bot for client Skyn. The new system, which tests users’ voices for their mystery factor, was designed to promote the leading condom brand’s launch of “Unknown Pleasure”, a box containing an assortment of warming, cooling, tingling, textured and even cocktail-‐ flavored Skyn condoms.
The agency’s goal was to reinforce Unknown Pleasure’s own element of mystery wherein joy seekers wishing to spice things up can select at random from a medley of choices, not knowing what pleasure awaits…
Sid Lee worked in collaboration with acclaimed production company Jam3, to build the voice-‐analyzing BOT. The system can not only distinguish between male and female voices, it can interpret several languages, including English, Italian, French, Portuguese and Polish. Each chat begins with a personalized welcome message and continues with instructions for users to switch on their device’s microphone and record a 10 second clip in their most mysterious voice. For those shy chatters that are a bit tongue-‐tied, the bot can help out with suggested seductive phrases.
After a quick analysis of the recording, it sends personalized results – a breakdown by percentage of how intense, mysterious, sophisticated, and sensual the given voice is – and a link to the website where users can learn more about the new “Unknown Pleasure” condom package. Each result is unique and users can share their analysis across social media channels.
An innovative choice use of social media, Messenger was chosen as a support both for its rare use of digital, as well as its universal, cross-platform aspect that allows audio input. With no download needed and simple interface, the system is quick, efficient and personal, not to mention entertaining. Warm up your vocal chords and find out what your voice says about you accessing this link
Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, Toronto, Paris, New York and LA. The agency creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, it offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Named “Agency of the Year” four times since 2009, the company has earned a global reputation for its progressive work and the solid results it achieved for top-‐ tier clients. Sid Lee is also the creator and curator of C2 Montreal, one of the largest innovation events in the world, and is part of kyu, a new collective of creative companies established by Hakuhodo DY Holdings, the second largest agency network in Asia.
Jam3 is a leading digital production and design agency based in Toronto with offices in Paris, Los Angeles and Montevideo. They create highly advanced, experiential works across the advertising and entertainment industries by challenging the way digital stories are told. Jam3’s expertise spans live action, animation, coded particle systems, complex 3D engines, and everything in between. One of the most highly awarded shops globally, Jam3 has been honored multiple times at Cannes, was named to Ad Age’s Production Company A-‐ List and is also the first-‐ever Canadian digital production company to land a spot in the coveted FWA Hall of Fame.
- Advertising Agency: Sid Lee Paris/Amsterdam
- Creative Directors: Este Du Plessis & Darren Cronje
- Senior Creative: Johan Jeansson
- Head of Production: David Bismut
- Group Business Director: Mehdi Benali
- Account Supervisor: Héloïse Marchal
- Associate Director, Global Marketing: Marta Toth
- Global Brand Marketing Manager: Nicolas Woussen
- Executive Producer: David Letourneau
- Producer: Madison Hayhoe
- Executive Creative Director: Pablo Vio
- Creative Director: Greg Bolton
- Copywriter: Alina Kulesh
- Designer: Pedro Barroso
- UX Designer: Candy Lee
- Technical Director: Aaron Morris
- Lead Developer: Nick Poisson
- QA Specialist: Erin Ray