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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

Romanian company launches KittyMonitor.net – monitoring cats in Social Media

Romanian TreeWorks, leader in social media monitoring in Romania (through Zelist Monitor and fbMonitor), announced the launch of a new service, KittyMonitor.net. Four years passed since we launched Zelist Monitor and just now we […]

February 25, 2015July 13, 2015 Cristina Blanaru Business, Digital & Media, Social Media

Centrade Romania signed the launch campaign for HBO Europe’s series Umbre

Centrade Romania signed the launch campaign for the series “Umbre” (“Shadows”), produced by HBO Europe and directed by Igor Cobileanski and Bogdan Mirica. The campaign – which ran during the first season of the […]

February 24, 2015February 24, 2015 Cristina Blanaru Creativity

Romanian Transmedia Audit Bureau and TailWind, together for a special edition of Media Research Day

The importance of data on digital media consumers, online sales automation phenomena and new data related to Internet’s usage in rural areas are just a few of the subjects to […]

February 24, 2015 Cristina Blanaru Business, Digital & Media

Jesse Coulter, Co-CCO CAA Marketing, appointed to head LIA’s Branded Entertainment Jury 

Jesse Coulter, Co-Chief Creative Officer CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been appointed the 2015 London International Awards (LIA) Branded Entertainment Jury […]

February 24, 2015July 13, 2015 Cristina Blanaru Creativity, Festivals & Awards, People

Illy coffee launches a special edition packaging in Romania, designed by a Romanian artist

Illy coffee launches a special edition packaging in Romania, with 20,000 coffee boxes to be decorated by a Romanian artist as part of a pilot project. The Italian premium coffee brand illycaffè […]

February 23, 2015July 13, 2015 Cristina Blanaru Business, Innovation

WIAD 2015 in Romania: How users’ happiness looks in digital players’ eyes

Romanian capital hosted, on February 21st, the 4th edition of World Information Architecture Day (WIAD), the only local event dedicated to information architecture specialists. This year’s event theme was the […]

February 23, 2015March 24, 2015 Cristina Blanaru Digital & Media

GfK: Shoppers bring online competition inside bricks-and-mortar stores

When shopping, 40% shoppers worldwide use their mobile phones while shopping inside a store to compare prices, 40% contact friends or family for advice and over a third take pictures of products […]

February 23, 2015July 13, 2015 Cristina Blanaru e-Commerce, Marketing, Studies

Romanian PR agency DC turns 20: Euro 2.5 investments and continuous adjustment to stay in sync with the times

Romanian PR agency DC Communication just turned 20 years since its emergence on the local market. The agency was launched by Teodor Frolu and Crenguta Rosu and it started its activity in […]

February 23, 2015July 13, 2015 Cristina Blanaru Business, PR

Romanian Starcom launched Trends Spotted by Consumer Report infographic

Romanian Starcom MediaVest Group launched Trends Spotted by Consumer Report infographic, which shortly presents the most representative characteristics of the most important segments of Romanian consumers (Modern & Active Parents, […]

February 23, 2015February 24, 2015 Cristina Blanaru Digital & Media, Studies

World Press Freedom Index 2015: Decline on all fronts

Reporters Without Borders (RSF) World Press Freedom Index is ranking the performance of 180 countries considering a range of criteria that include media pluralism and independence, respect for the safety […]

February 23, 2015February 23, 2015 Cristina Blanaru Media, Studies

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