The importance of data on digital media consumers, online sales automation phenomena and new data related to Internet’s usage in rural areas are just a few of the subjects to be approached during a special edition of Media Research Day, organized Romanian Transmedia Audit Bureau (BRAT), with support from TailWind.
Considering the increased volume of investments in online advertising programmatic systems, a market dominated now by global companies, conference’s subject is of interest for Romanian market (media agencies, clients, content producers, players from tech area)
A first for Romanian industry, BRAT will present during the event also the results of SATI (Internet traffic and audience study) regarding the usage of internet in rural areas, a project opening a new market for online advertising.
Other discussion themes are related to challenges programmatic trading brings to the industry and the way Romanian market reacted to the first local initiative, Project Agora, which brings together major publishers offering their ad spaces for sale in programmatic system.
The speakers line-up includes:
- Oliver Pischke, Head of Digital Kantar Media
- Alison Fennah, Head of Research IAB Europe
- Odysseas Ntotsikas, Managing Director Think Digital Group (TDG) and initiator Project Agora,
- Silviu Ispas and Arina Ureche – BRAT.
The mentioned speakers will be joined by leaders of the local content industry, representatives of big media agencies and clients.
The event is scheduled to take place on March 5th, at Athenee Hilton Hotel in Bucharest. The attendance is free, but the ones who want to be present must sign up online.