Author: Cristina Blanaru
SapientNitro unveils global Lycra Moves You campaign
SapientNitro, part of Sapient, created a global consumer advertising campaign for Lycra, the fiber brand owned by Invista. The new campaign, Lycra Moves You, first SapientNitro’s work for the brand since its […]
White House and creative agency Mekanism unveiled “It’s On Us” – a sexual assault awareness campaign
The White House and creative agency Mekanism unveiled “It’s On Us” – a sexual assault awareness campaign with a special focus on engaging men in the fight against the problem. Working […]
DDB NY makes”Hit Series” for NY Lottery
The New York Lottery recently launched a new ad campaign created by DDB New York. Titled “Hit Series,” the witty new campaign is aimed at New Yorkers (18+) who enjoy […]
The first Mozilla tablet and professional drones, for first time on stage at IMWorld 2014
IMWorld 2014, event scheduled to take place in Bucharest on October 8th-9th, brings for the first time in Romania the first Mozilla tablet – in beta, not yet launched on […]
Kinecto, Metro and Romanian young inventors, together to help pupils in the start of the school year
Romanian digital agency Kinecto and Metro Cash Carry, together with the Romanian young inventors Ionuț Budişteanu and Raul Oaida, launched “The race to success“, an online app for pupils that is helping them and their […]
Delikat (Unilever), in campaign to celebrate 40 years of presence in Romania
Delikat, an Unilever brand produced in Romania, marks 40 years of presence on Romanian market, launching a dedicated communication platform. For the anniversary, Delikat is present in stores in a […]
Ecommerce Europe: Western European e-commerce market to reach € 204.7BN in 2014
Ecommerce Europe – European umbrella organization for 25.000+ companies, selling products and/or services online to consumers – recently published a report according to which Western European B2C e-commerce market is developing extremely well, […]
Gerry Robert to hold a free marketing seminar in Bucharest
Gerry Robert – named “best selling author” by The New York Times for its “The Millionaire Mindset” book – will hold a free seminar in Bucharest, on November 12th, at Marshal Garden Hotel. […]
European Commission launched the FIWARE Accelerator Programme
The European Commission launched the FIWARE Accelerator Programme, that will Euro 80M awarded to SMEs, Start-ups and web-entrepreneurs using FIWARE Technologies. The FIWARE Accelerator is a network of European organisations which has […]
MarkDay: Why to invest in content marketing?
MarkDay, event taking place in Bucharest and Cluj, reunites Romanian and international speakers who will approach, in their presentations, a number of subjects, including subjects related to digital marketing. Luke Brynley […]