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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

Jazz signs new campaign for Provident

Jazz signs  new campaign for Provident, promoting a series of annual scholarships for young people with talent in art. The total value of the scholarships is of Euro 35,000 The campaign includes a series […]

September 28, 2014 Cristina Blanaru Ads, Creativity, CSR

The Geeks and OLX are looking for 3 objects any Romanian could sell, in a new campaign

The Geeks developed for OLX a new campaign, “Big Promotion”, under the umbrella of the concept “All Romanians have 3 objects to sell via OLX”. The campaign includes TV, radio and online […]

September 25, 2014September 30, 2014 Cristina Blanaru Ads, Creativity

Romanian ad market: 2014 – the first year of growth after 5 years of decline

According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%).   […]

September 24, 2014December 18, 2014 Cristina Blanaru Creativity, Studies

UPDATE: IAB Romania to hold IAB Forum on September 29th

UPDATED: (adds info on the speakers and the statement of IAB Romania’s MD) IAB Romania organizes a new edition of its forum, with IAB Forum event scheduled to take lace on […]

September 24, 2014September 28, 2014 Cristina Blanaru Creativity, Digital & Media, Events

Romanian GO Studio handled the promotion of Copol Bellevue residential complex in Iasi

GO Studio, GMP Group’s business division specialized in graphic design and branding, handled communication for promoting Iasi’s residential complex Copou Bellevue, developed by real estate leader Adama. Together with GMP […]

September 24, 2014 Cristina Blanaru Business, Creativity

Amnesty International France chooses BETC to handle its communication

The French chapter of NGO Amnesty International, known worldwide for its work to fight against human rights abuses, has entrusted agency BETC with its communications. The new collaboration began with […]

September 24, 2014 Cristina Blanaru Business, Creativity

Jasmine Loignon takes over as Integrated Creative Director @BETCParis

Jasmine Loignon joined BETC Paris in July 2014 as Integrated Creative Director. Her international career, which has taken her around the world. Previous to joining BETC Paris, she was Creative Director […]

September 23, 2014December 18, 2014 Cristina Blanaru Business, Creativity

@DDB_Worldwide to open office in Kosovo

DDB Worldwide, part of Omnicom Group, will open a subsidiary in Kosovo. The Kosovar agency will operate under the name DDB Kosovo, according to an announcement made by Trokit and PR Solutions. […]

September 23, 2014December 18, 2014 Cristina Blanaru Business, Creativity

Writing instruments into the spot light, in a campaign for Pilot signed by The Geeks

The Geeks launched “Writing instruments with personality”, promoting the range of products sold by Pilot. Campaign’s period is August 22  -September 30. The campaign includes TV, online and in-store executions, […]

September 23, 2014September 28, 2014 Cristina Blanaru Ads, Creativity

3 Romanian agencies scooped 4 trophies at Clio 2014

McCann Erickson Bucharest, Ogilvy Romania and GMP Group Romania are the Romanian agencies that got accolades at this year’s edition of Clio Awards. McCann got 2 awards, a Silver in Direct and a Bronze […]

September 23, 2014December 18, 2014 Cristina Blanaru Creativity, Festivals & Awards

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