Author: Cristina Blanaru
GfK Purchase Journey: Romanians – big online buyers of smartphones and tablets
The GfK Purchase Journey study, monitoring the smartphone and tablets in Romania, UK, Russia and Belgium, showed that many people that buy such items first make an online research (77% in […]
DDB Chicago campaigns for State Farm’s Discount Double Check
DDB Chicago signs a new campaign for State Farm’s Discount Double Check, scheduled to start on August 24th, with a high-profile placement during the MTV Video Music Awards. The integrated […]
M&C Saatchi wins global launch of Metal Gear Solid V: The Phantom Pain
Konami Digital Entertainment B.V. has appointed M&C Saatchi to the global launch of Metal Gear Solid V: The Phantom Pain; the most ambitious, most expensive game Konami has ever released. […]
Avon Romania launched a YouTube Premium channel
Avon Romania launched a YouTube Premium channel, available on company’s YouTube profile, as part of the Avon Space tab. The move is a first for a beauty brand active on Romanian market. The new […]
Romanian V+O Communication adds a new PR Account Manager to its team
V+O Communication added to its team a new PR Account Manager, Ana-Maria Godja, that joined the Romanian PR agency starting August Ana-Maria Godja graduated Communication and PR Faculty at Bucharest […]
Nugg.ad is seeking best data-driven start-up at Data Days 2014
nugg.ad, a company of Deutsche Post DHL and Europe’s leading specialist in digital target group marketing and brand engagement measurement, will host the Data Days 2014 in Berlin, on October 1st […]
OMD Romania to handle media campaigns for Bunge Prio brands Floriol and Unisol
Bunge Prio appointed OMD Romania to handle the media campaigns for its Floriol and Unisol brands, after a pitch in which were involved 4 main Romanian media agencies. For Unisol and Floriol, […]
Romanian online advertising: ThinkDigital takes over AdEvolution
ThinkDigital Romania and AdEvolution signed a collaboration agreement that sees the business operations of the 2 companies integrating by the end of the year, Romanian DailyBusiness.ro writes. On a difficult and […]
Romania, its traditions and tourism – to be promoted by Travel Focus
Romanian tourism consultant Razvan Pascu launched Travel Focus, a non-governmental, non-political and non-profit association that aims to promote Romania and country’s traditions and tourism. Travel Focus is a project I wanted very […]
Romanian electricity provider Enel marked Navy Day in Mamaia, as part of City of Energy project
Enel Romania, electricity provider, celebrated this year’s Navy Day in Mamaia, and, as part of its City of Energy project, offered one of its energetic points as support for a work […]