Author: Cristina Blanaru
Albalact launched Zuzu Max, yogurt especially made for men
Albalact and Zuzu came up with a new product, a yogurt dedicated to men, Zuzu Max, a first on the Romanian market. Named Zuzu Max, the product isn’t a diet […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
Romanian Men in Black adopted a new identity
Eight years after starting its activity on the market, Romanian agency Men in Black adopted a new identity, to align to present’s realities. The former corporate signature of the agency […]
.eu domain registrations, up in Q1 2014
The total number of .eu registrations grew by 2.2% in Q1 2014, according to the progress report released by the .eu registry EURid. This relatively high growth rate is thanks, […]
Publicis Romania continues its team consolidation. Raluca Iacob takes over as Strategy Director
Publicis Romania continues to consolidate its team and, after announcing its new Chief Creative Director last week, it’s now the turn of the strategy department to have a new director, namely […]
Discovery Networks has a new Senior PR for South-Eastern Europe
Discovery Networks CEEMEA, part of Discovery Communications, appointed Anca Amariei as its Senior PR Specialist for South-Eastern Europe. Amariei replaces Corina Potarniche, that saw her responsabilities extended and was promoted to Corporate Communications Manager […]
Image PR communicates Bucharest University’s 150 anniversary campaign
Romanian PR agency Image PR communicates the 150 anniversary campaign for Bucharest University. In 2014, the university celebrates 150 years of existence and runs a campaign to mark this moment. […]
RTB House Strengthens Management Team with Regional Directors
RTB House, tech company specialized in online customization strategies and Real-Time Bidding (RTB), strengthened its global initiatives by nominating three regional commercial directors. Starting July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek […]
Publicis Chemistry gets travellers tempted before takeoff from Gatwick
Publicis Chemistry signs Gatwick Summer, which will roll off under the slogan “Tempted Before Takeoff” on July 10th. The campaign is declined in print, OOH and through digital banners and showcases […]
Romanian 2activePR communicates for Monsanto
Romanian PR agency 2activePR, affiliate to Fleishman Hillard, is handling communication for Monsanto Romania since Q1 2014. Together with Fleishman Hillard, 2activePR coordinates the PR and communication for Monsanto at local level and […]